I don’t know about you but I’m obsessed with sharks. As any kid who grew up with Jaws hitting the television viewing audience when still too young to see it, I’m sure you can relate.
What I find so fascinating about sharks is that they are simultaneously terrifying and a necessity to the greater ecosystem. Without sharks, there would be an over population of marine life, regardless of how cute that marine life is, and greater problems would result because of that. On the other hand, I personally don’t want to be considered marine life, nor do I wish any other human to be looked upon as a tempting shark snack.
Although shark attacks on humans are rare, they occur and what are we always told? The shark didn’t mean to hunt the human, eat it or kill it. It’s not as if there is a literal Jimmy the Fish and Tommy Two Fin in the great blue sea telling ol’ Sharky, “Hey, there’s a live one! Go for it!” resulting in the death or destruction of a human life. On the contrary, the intention of the shark is pure. It just wants a meal and has mistaken a life form it doesn’t really want to eat for one that it does. Or it’s curious as to what is in its territory and bumps into it to see what’s going on. That’s what sharks do. Intention is good. Action, as we humans see it, bad.
Sales and selling are the same way. Your intention may be to help people, to serve them at the highest level, to get them from where they are to where they want to be. But if you’re bumping them without permission or if you’re verbally attacking them by pitching whatever it is you do, you’re in full blown shark mode, and you’ll be received about as well as that big dorsal fin on a sunny day at the beach.
People will never know your intention so won’t be able to assess or judge you any other way than through your actions. To be more successful at selling, look at the dolphin for lessons. Dolphins engage, sharks attack. Dolphins interact, sharks have a one way agenda and it’s theirs. Dolphins find and nurture tribes, sharks are solitary animals. Which one do you want to be? And when it comes to selling, which do you think is more effective?
Ultimately, your business is your beach and you are creating the atmosphere. It’s not that being a shark is bad. Remember, they serve a clear purpose, and they are important to the overall well-being of the greater good. You are doing the same thing with the goods or services you provide. However, your approach and your actions are what people are going to experience, not your intentions.
So keep it warm, keep it sunny and keep your beach heavily populated. Remember, you are making good contributions and never let go of your good intentions. After that, take a deep breath and a good look at your sales strategies and tactics. You may need to change some habits with a shark wrangler and that’s okay. I’m here to help.
p.s. If you’re feeling down about sales, sick of contacts who don’t turn into clients and are ready to just have more fun (not to mention success) with the selling process, then click here to schedule a strategy session with me. Together, we’ll take a look at what’s keeping you from being the Sales Rockstar I know you can be!