If you’re a business owner, you may have come to the realization that your business is not making enough money, which probably means YOU aren’t making enough money. Often, people don’t see the direct correlation between “sales” and revenue. Although I understand the bad rap “selling” gets, without sales, there’s no money, which means you won’t own a business for very long. I’m sympathetic to anyone who doesn’t want to sell but it still has to be done. Kind of like when you don’t want to do the cardio but want to eat the cake.
The very definition of selling is that there’s an exchange of products or services for money, and what’s wrong with that? Don’t you deserve to get paid for your expertise? I can’t think of anything sadder than someone needing you and not having the chance to experience a transformation in their life or business because you don’t want to “sell”. What’s noble about that? “Gee, Mary. I’d love to help and can help you but to do that, you’d have to pay me, and that just goes against my integrity.” Really? When you understand what sales truly is no one will ever be upset with you because you’re helping them reach their goals.